Really, really know your customer: selling tech to cannabis industry
MSPs say their cannabis industry customers are (surprise!) the nicest and most easygoing. Good thing, because the vertical itself is...
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- 1 min
Earned media in life science marketing (podcast)
A couple of years ago I had the great fortune to connect with Chris Conner, creator of Life Science Marketing Radio. I won't say I'm a...
- 2 min
Choosing the right security certificatications
SECURITY IS A LIKE MINEFIELD; figuring out the best security certifications to pursue for your business and your customers can be as...
- 3 min
So you want to write a book. Don't (yet)
There’s something in the air, and I suspect it’ll stick around. It seems like an inordinate number of people are deciding that now is the...
- 3 min
Designing better messages
Customer journey mapping, is the kind of thing marketing folks are always doing in some way when we think about our audiences, but the...
- 3 min
Your hidden marketing team: technicians, gatekeepers and cheerleaders
Your marketing efforts can be more relevant, memorable, accurate, and focused when these three underutilized types of internal staff are...
- 3 min
Sincerity sells, so dig deep
Even in an information-heavy business-to-business buying journey, the reason people ultimately pull the trigger on purchases from...
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