marketing

the notebook

Really, really know your customer: selling tech to cannabis industry

MSPs say their cannabis industry customers are (surprise!) the nicest and most easygoing. Good thing, because the vertical itself is...

Content marketing with digital signage

Wouldn't it be great if people didn’t have to think so hard about what to buy, where to go, or what to do when they show up somewhere?...

Earned media in life science marketing (podcast)

A couple of years ago I had the great fortune to connect with Chris Conner, creator of Life Science Marketing Radio. I won't say I'm a...

Choosing the right security certificatications

SECURITY IS A LIKE MINEFIELD; figuring out the best security certifications to pursue for your business and your customers can be as...

So you want to write a book. Don't (yet)

There’s something in the air, and I suspect it’ll stick around. It seems like an inordinate number of people are deciding that now is the...

Designing better messages

Customer journey mapping, is the kind of thing marketing folks are always doing in some way when we think about our audiences, but the...

Your hidden marketing team: technicians, gatekeepers and cheerleaders

Your marketing efforts can be more relevant, memorable, accurate, and focused when these three underutilized types of internal staff are...

Sincerity sells, so dig deep

Even in an information-heavy business-to-business buying journey, the reason people ultimately pull the trigger on purchases from...

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