corporate consulting firm | strategy & ghostwriting
& client profile
As increased workloads taxed marketing efforts already consumed with social media, a growing management consulting firm needed expert focus on relationship-building communications in a crowded marketplace for corporate clients. They had tackled a blog and published a book in-house with unremarkable results.
reach an entire sales pipeline with four key content anchors
We needed to engage new audiences, help shift the client portfolio toward longer-term engagements, and position the CEO as an innovative thought leader.
Create a 12-month plan for compelling, consistent, ghostwritten content to elevate the firm’s unique perspective, promote services, solidify expertise and generate leads. Research and emphasize unconventional methods and topics, and maximize ROI with smart repurposing.
our approach to the problem
how we did it
outstanding marketplace presence
Visitors spent twice as long engaged with blog posts - three times as long in some cases. The CEO broke into a leading industry publication and was invited to become a regular contributor. Already-engaged audience members noticed and praised the highly enhanced quality of the second book with comments like, “You brought the fire with this one.”
We figured exactly what tone, subjects, and content lengths worked best, and which were wasting time.
With the voice we honed and platform we built, the firm went on to further repurpose materials into paid webinars offered directly or through valuable organizations in the industries they targeted.