A Matter of Life and Tech: AI to the rescue (for HR)
Do you smell that? It’s nearly everyone around you sweating about workforce issues. We’ve seen these problems coming for a good nearly 20...
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the notebook
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- 3 min
So you want to write a book. Don't (yet)
There’s something in the air, and I suspect it’ll stick around. It seems like an inordinate number of people are deciding that now is the...
- 3 min
Designing better messages
Customer journey mapping, is the kind of thing marketing folks are always doing in some way when we think about our audiences, but the...
- 3 min
Your hidden marketing team: technicians, gatekeepers and cheerleaders
Your marketing efforts can be more relevant, memorable, accurate, and focused when these three underutilized types of internal staff are...
what we're doing, thinking, writing
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