Matter of Life and Tech: AI to the rescue (for HR)
Do you smell that? It’s nearly everyone around you sweating about workforce issues. We’ve seen these problems coming for a good nearly 20...
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So you want to write a book. Don't (yet)
There’s something in the air, and I suspect it’ll stick around. It seems like an inordinate number of people are deciding that now is the...
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Designing better messages
Customer journey mapping, is the kind of thing marketing folks are always doing in some way when we think about our audiences, but the...
3 min read
Your hidden marketing team: technicians, gatekeepers and cheerleaders
Your marketing efforts can be more relevant, memorable, accurate, and focused when these three underutilized types of internal staff are...
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