In my interview with Dave Sobel on his Business of Tech podcast, I talk about the communication challenges MSPs face in sales. Dave is a well-known voice in the MSP community, so this conversation is aimed at MSPs, but vendors will find it useful too. It's also a good glimpse into how I think and problem-solve. How do you translate technical expertise into messaging that resonates with clients? Here are some practical tips for ITSPs and other technical folks who haven't built those marketing...

This one's for the tech and science companies. How do you tell the world about your innovation without giving up your “secret sauce”? You...

This one's for the startups. It’s hard to know where to start, and what really matters, when you have a small team and a big message to...