"We picked you because you knew B2B and product, and most of the people around town we talked to were consumer focused, and all about apps. We're making physical products. And then, you delivered and know what you're doing. You developed this whole messaging platform, parts of which show up throughout our marketing materials, and we still have more to do to use it to its full potential.

You’re also patient with the demands of a small company and constraints we sometimes have that require some flexibility. I appreciate that. You’re easy to work with, and everybody enjoyed talking to you. 

I would say the other bigger thing is that you’re the only one around me that talks marketing and simplicity, getting the word out, sales and all of that. I've got a lab techs, an engineer, I got board whose members are mainly engineers. I have some remote sales people that are all trained as engineers. You can bring a different perspective I don't get elsewhere. The language, making our technology understandable, presenting a targeted message — that kind of stuff is working behind the scenes.

Ralph Hulsman | CEO, Hoowaki